Holly 1

I’m Holly Pither, MD, and founder of Tribe PR, mum to 20-month-old Amelia, loving wife, and blogger focused on being a working mum.

Tribe PR is an independent communications agency, specializing in earned media to help organizations of all sizes increase their brand advocacy. We work in partnership with both B2B and B2C brands, earning them reputation, helping them understand their audience and deepening their media relationships.

Increasingly these days the gap between B2B and B2C communications is narrowing. This means that instead of focusing on one discipline or the other, we help our clients reach a far more essential audience; people.

And people don’t just buy brands, they join them. ​This means that good brand communication is about engaging directly with people, understanding what makes them tick, responding to their needs and turning them into fans. These people then become brand advocates and tell the brand’s story for them.

And in my spare time, and as a bit of a passion project, I’m also a blogger at www.pitterpatterpither.com and write all about working mothers. Not only does this enable me to see the digital landscape in a whole new way, but it also means I get to do more of what I love every day; writing.

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