Introducing the Superfood Bakery! We are a two-year-old startup, and an all-female team with two co-founders (from Russia and Ukraine) based in London.
We sell all-natural, gluten-free & dairy-free baking mixes — free of chemicals, preservatives and cheap bulking ingredients. We have 4 lines (organic “Morning Dreamers” pancakes, organic “Joy Makers” brownies, & two types of cookie mix), and soon to launch our new single-serve cookie snack! All our products are high in natural fibre and protein.
Baking is one of those activities that can take a form of meditation. A home that smells of cinnamon and cocoa is welcoming, and the act of baking takes concentration, time and attention. Sadly, in the modern world, we don’t have that much time to bake from scratch anymore. That’s why we wanted to create a quick & easy healthy baking mix with guaranteed results every time. A cost-effective way of baking with healthier/ more expensive ingredients.
With an interesting story of how we go onto the market: The idea was born out of 2 passions: one for balanced natural nutrition and the other for an exciting design that can truly connect you with the product.
The only thing we had at the start was our enthusiasm and a few hundred pounds. So we figured out that to make it work, we’d have to start selling the products before we even made them! We decided to start calling health shops around London, pretending to be an existing Australian brand entering the UK. After nearly every shop asked us to email them our pricing and presentation, we knew we were onto something. We promised to come back to them in a few weeks once we got our first shipment in.
In reality, we got ourselves in the kitchen and started experimenting with the flavours. Fast-forward a couple of months, and we called the same shops again, hoping they’d have forgotten our voices. This time, we introduced ourselves as Superfood Bakery and repeated orders started to be placed. Less than 12 months after that, Whole Foods, Selfridges, Planet Organic, Ocado, Gousto and over 100+ independents stocked our mixes.
Stocked in Selfridges, Ocado, the Wholefoods Market, Planet Organic, and many independent retailers and delis (who are after a quick and easy vegan brownie to whip up for customers!). We are also looking forward to our launch into supermarkets later on in 2019.